Images from our shooting locations.

We have chosen the Garage for the performance part of the video as it will add character and is a interesting setting. And the other locations such as, the bus shelter and lane are for the storyline parts of our video. They are just everyday locations that will make the video look realistic.

Treatment: Proposal for music video

'The Boy Who Cried Wolf' Futures

Synopsis:

The lyrics: The song is about, a boy who is trying to get a girl and will doing anything to her. He explains the way he will change anything to get her and the ways in which he tries to get noticed. But the boy has a bad reputation, and knows he doesn't have a chance whatever he does, because he has done bad things before. Hence the name of the song 'The Boy Who Cried Wolf'.

Storyline and Characteristic: To show the meaning of these lyrics our proposed storyline for our video is the singer from the band being the 'Boy Who Cried Wolf' trying to get close to the girl, but something always gets in his way. For example, a group of people will all be at a party together and the boy will walk over to talk to her, but someone else will beat her to it.

Characters: Main band member/singer-Ben Girl singer in story- Harriet

Place and Setting: Our performance part of the video will be set in a wood in Eardiston. The band will be playing their instruments and singing the song. The concept part of the video will be recorded in everyday situations, such as at a bus stop, at a party and in the woods.

Length: The duration of the song is 3:10.

Format:Mini DVD and editing using final cut express.

Style:

Genre, Mood, influences, claims to originality: The genre of the song is pop punk. Our influences for our video come from the lyrics in the song. We also analysed three other similar bands to get some idea's for our video. The video of 'Stay With Me' You Me At Six, influenced us on the types of shots we should use when filming the band. For example, close ups on the instruments.

Camera work: (types of shots) The edits in our video will be fast pace especially on the chorus of the song. We will have various close ups in the performance part of the song of the musical instruments, such as the the drums guitars and the lead vocalists. The narrative part of the song will be telling a story so the use of long shots could be more effective, to get a sense of the notion of looking.

Movement and action: In the woods where we will video the performance part, we will also film the girl walking through the woods and then as the boy looks she will disappear as if he is imagining it. When the band are performing we will use an effect of the camera circling around them as if wolves are stalking them.

Visual qualities: We won't use any special lighting but we will use natural sunlight for our video. We will use the tree's in the woods as a frame within a frame to make the shots more complex.

Handling of narrative: The narrative of out video will be linear. Because it is about a typical love story of whether the boy and the girl will get together there is an enigma throughout the video.

Target Audience: Our video will be aimed at young adults and teenagers. Who like this genre of music. (Pop Punk)

Technical Aspects:

We share all production responsibilities between us.

Equipment: Sony Handycam, Cannon xm5, Editing on Apple Macs on Final cut express.

Location: Eardiston- a wood (performance). Jake's house- Party scenes.

Resources:

People: Ben.B: Boy in couple Harriet: Girl in couple

Band: Ben.B: Singer Tim: Lead Guitarist Jake: Guitarist Ben.M: Drummer

Rationale: Because the band is early on in their career, this video will be good to establish themselves as they are shown throughout it. There is a sense of enigma in our storyline. It is mysterious, which will keep the audience engaged.

Lyrics of our Chosen Video... 'The Boy Who Cried Wolf

I'm pulling teeth,
Just to know your name.
And I'm growing my hair.
Cause I've been told
That you like it better
With an oh so sweet dose of honesty.
I'll plant you the seeds of a tree,
So you can start your climb away from me.
Cause nobody likes a liar like do.

This is the boy who cried wolf,
Too many times before, too many times before.
This is the boy who cried wolf,
And he is not one to be counted on.

I'm swinging signs,
To show you where to look.
I'm talking to your best friends,
Just to meet you at the end.
With my oh so sweet reputation.
I'll plant you the seeds of a tree,
So you can start your climb away from me.
Cause nobody likes a liar like do,
Like I do.

This is the boy who cried wolf,
Too many times before, too many times before.
This is the boy who cried wolf,
And he is not one to be counted on.

This is the boy who cried wolf,
Too many times before, too many times before.
This is the boy who cried wolf,
And nobody likes a liar.

You ignore what they say
As I do honest things.
We've got to hand ourselves in,
We've got to hand ourselves in.

You have cried too many times
When there's nothing in the field.
I'll always hate you for this,
I'll always hate you for this.

This is the boy who cried wolf,
Too many times before, too many times before.
This is the boy who cried wolf,
And he is not one to be counted on.

This is the boy who cried wolf,
Too many times before, too many times before.
This is the boy who cried wolf,
And nobody likes a liar.

Textual Analysis 'Ghosts' Francesqa

The genre of this video is Rock Pop. The broad characteristics typical for a music video of this genre are band performances, musical instruments and head banging. The video is mainly narrative based and performance based.

The lyrics throughout the song are often illustrated by the visuals. The girl in the video is dressed in white and has white hair, this makes you think of her as the ghost and plays on the lyrics. She also appears out of nowhere at the very start of the video, this adds to the effect.The lyrics 'to make this world seem a better place if only for ourselves' are enhanced by the visuals as the couple are the only two people in the non-performance part of the video. It portrays the picture that they make each other happy and that is the only way that there world is better, if it was just them on their own with nobody to mess it up. Another significant point in the lyrics/video is 'because I had a rope around my waist leading me in the right direction' at this point the girl wraps her arms around the lead singers waist and then leads him away. This enhances the idea that she is good for him.

The pace of the music dictates the speed at which the video is cut, the video changes pace as the music changes pace. At the more dramatic and fast parts of the song the camera turns to mainly the band performance. The video straights cuts on the beat of the music to match the pace in the song. There is a lot of camera movement, for example tracking which is particularly used during the performance parts. The girl skips in time with the music at the start. In the slower more intense parts of the songs, it is the couple together, with the lead singer singing to the girl, which is very intimate. However at the faster more exciting parts of the song it is mainly the band performing. Where there are instrumental solo's illustrated by the video at 2.28. There are lots of close ups of the band playing their instruments. At 0.43 in the song the boy from the couple, jumps off a wall in time with the beat of the song then it cuts to the band performance for the chorus of the song. A significant part in the video is when it cuts from the girl sitting on her own, looking up in the sky to the boy doing the same. it is like they are lost withoutout eachother, whenshe glances usp to the sky, it makes us think of the ghosts. The music is eerie at this point in the song, it portrays the idea that they have lost each other and that they are ghosts to each other.

The lead singer in this band is the main focus. He is in the performance part of the video as well as the narrative part. There are lots of close ups of him on his own, as well as him being affectionate to the girl in the video. There are also shots of him singing straight to the camera like he is singing personally to you. This would make girls look at the video and fantasize about him looking after her.

The colour red flashes across the screen throughout the video, which plays on the idea of the supernatural beings. This theme carries on through the clothes that they are wearing, the boy in the performance part is wearing a red stripey top, the girl has a red flower in her hair and the lampposts are red in the scenery. The girl in the video is attractive to boys, she is sweet and innocent. It gives men something to look at.

There is a reference to the notion of looking through the use of the camera. At one part the male steals it from the female and she tries to get it back by running after him. The shot then flicks to just her, from the boys perspective like he is looking at her through the camera at her.

By Harriet Price

Deaf Havana- Smiles All Around

This video goes against its genre, normally with Alternative Rock, there are a lot of bands performance and story of video leaves you confused, This video has a larger meaning to it as the video is minimal, I believe this is to emphasise the the lyrics. In the video the band members work from location to location, there are no performance based clips, it is only the singer, singing. I also believe this song is a lot softer than normal, the video is different to there others as they have just lost a band member due to private reasons, so I believe the band wants its audience to pay more attention to the lyrics.

The camera is used effectively in this video, the shots are short and sharp keeping the audience guessing, there are a lot of close ups on the band members the song appears to be sung with emotion, this is shown in the close up, also the lead singer is the only member that keeps eye contact with the audience, the other members look away.

There are some over shoulder shots which are also effective as they are added in quickly, the filming is one of the main reasons why the video has been kept entertaining, there are also many sceneries to keep audience on there toes.

The camera movement is done well, there is a lot of panning and tracking as the band are on the move for the whole video. The Scenery in the video is very nice and colourful, there is not really a story to video.

I believe the song, is trying to promote change and life after the main singer left the band. The song is called Smiles all around, which is a positive song title. The lyrics start negative and the visual effects are negative and dark,

'So where do I begin, I woke up today and dragged this broken suitcase through the rain.'

'I've been searching for inspiration I lost along the way.'

'And you said before I left 'James don't drink yourself to death.'

Then the visuals are brighter and more positive and the scenery is nicer.

'While you sleep alone tonight, Ill be up til the morning light, so for now things will be alright!'

By Jake Yarranton

Futures Information

Futures are a four piece rock band from Buckinghamshire, England. The Band consists of Ant West (vocals/Guitar), Casey Roarty (Guitar), Christian Ward (Bass), George Lindsay (Drums). The band started up in 2009, When Friends, Ant West, Casey Roarty and George Lindsay left previous bands and looked to start a fresh! They where soon to add bassist Christian Ward and set up as Futures. The Holiday was the bands first album, it was released on the 3rd of March 2010, they released the album by themselves. They are planning to release their second album in 2011. The Futures have had success recently when they headlined the Kerrang stage at The Slam Dunk Festival in Leeds. They have also released two singles, The Boy Who Cried Wolf and Sal Paradise.

The Band named themselves Futures after the Jimmy Eat World album 'Futures'. In September 2009 when Futures where unsigned, they had there first gig at the Fly in London, which completely sold out ! Due to there massive fan base. In June 2010 they signed a major record deal with Mercury Records.

(Some information was taken from Wikipedia).

Timeline Of Music Video History

From the 1900's Edison invented the gramophone in the USA, this was the very first element that moved music from being solely live and audiovisual experience to a recorded form of listening to it.

1923-'The Talkies' were the first to mix sound and vision together. Before this music was played live over the top of the film .

1940 - Peak period for MGM musicals, sound and vision on screen with over the top dance routines.

1950-'Jailhouse Rock' a TV m usical, was first recorded in colour.

1963- UK's first music TV program begins called ' Ready Steady Go' on ITV.

1964- Start of 'Top Of The Pops' on BBC. The Beatles were one of the first to send in a promo film of them singing 'Strawberry Fields' if a band could not make it to sing live on Top Of The Pops they would send a video in of them performing instead.





1975- However the first official music video was not released until this time. Queen 'Bohemian Rhapsody ' produced by Bruce Gower. The reason for making this video was because it w a s too hard to perform live. The video was created in three hours and cost £3,500.




1977- Saturday night fever (John Badam, USA)

1979- A new music programme introduced to T.V called 'Popclips', this was the inspiration for what would become MTV.

1980- David Bowie: 'Ashes to Ashes' On The Beach, really artistic influence.

1981- The start of 'MTV' the first 24 hour music T.V channel! 'Video Killed The Radio Star', 1st music video played on Music Television. Mike Nesbitt created MTV. To start with only a lucky few could view it.


- There were only 200 video's available at this time and this is what caused the British to make more and more videos this was a great way for them to get established in the US.

- Tim Pope one of the first music directors was a singer, but unsuccessful, so ended up as a director working for the likes of the cure. He pioneered videos not containing scenes of the band performing, e.g. 'It's My Life' by Talk Talk.

1985- CD's first available in the shops to buy.

Now music videos have shifted from being artistically influenced to being promotional material. There are many artists which have had award winning videos.

- Michael Jackson: Thriller. Michael Jackson became The King Of Pop starting off with simple videos then moved towards performance orientated video. Many artists followed his trend of strict dance routines like in 'Thriller'. Which cost 1/2 million dollars.

1989- Madonna: Express Yourself (David Fincher) won best director award.

1994- REM: Everybody Hurts (Jake Scott), wins best director award.

1999- Fatboy Slim: Praise You (Spike Jonze), wins best director award .

MTV has gone from strength to strength, they now have several music channels. For example they now have MTV1, MTV2 and MTVBase.

2001- Launch of MTV Dance.

There are now lots of various music channels, such as, KERRANG!, Flava and Q.

A textual analysis of Stay With Me by You Me At Six.

The genre of this song is Rock or Pop Rock, because of this the video features a lot of performance. As well as performance the video has a main concept, the concept of this video is that people have lost someone but they want them too come back and like the title of the song, stay with them. There are a variety of emotions attached to this video like; loss, grieving,sadness and happiness.

The lyrics of this song link to the main concept of the video, as the people who are burying personal items in order to bring people back are acting the lyric "stay with me" out. The lyrics of this song evoke quite an emotional theme to the song, this is reflected by the actors in the video. The tempo of the song at the start is quite slow as the video is just setting the scene, as the story becomes more obvious the tempo of the song picks up. There is one particular scene when all the people who have been lost start to climb out of the ground to be reunited with their partners, at this point the song reaches the climax of the chorus, "stay with me," this is very powerful. The emotional side to this song/video is further represented when the girl drops to her knees just as the song gets to the main line of the song. Another interesting point in the video is when, the lyrics say "these things take time to grow, it's been said that time heals wounds," as these lines are being sung a girl is watering the item she has planted in order to bring back her loved one.

This video is one of the bands more serious videos and has a much more mature feel to it. Some of their previous videos have had a much less serious theme to the them, this is because their second album, from which this song is taken, is more developed and emotionally charged. I think this video has introduced a change in the band as they try to be taken more seriously by their fans.

The music of the band is emphasised in the video such as, the close ups of the guitar being strummed in the build up to the chorus and the close ups of the drums. Early on in the song there are multiple close ups of the singer, these are linked together with jump cuts.

There are a number of close ups featured within this video, most of them are of the lead singer, Josh Franceschi. He could be seen as a role model to some of the younger fans as he is only young himself and his band are quite successful. There are also close ups of the other band members playing their instruments during the instrumental scenes. In the video the band members are all dressed normally while they are performing the song, because it is outside they are all wearing hoodies and jackets.

By Ben Blackmore

Notes on Genre.

According to Pete Fraser "some videos transcend genre, others can be more easily categorised - some but not all, music channels concentrate on particular genres."

We looked at three music videos to see if this is true.

Girls Aloud, 'Something kinda oooh'

Genre: Pop
In this genre you would expect to see dance routines combined with performance of the song. In this video there are a lot of close ups on specific bodily features. In this video the woman are used as sex objects, this produces a wide audience. Men fantasise about Girls Aloud, while women fantasise about being/looking like them.

Muse, 'Supermassive Blackhole'

Genre: Indie Rock
There are lots of shots of the band playing their song in this genre of music. In the performance shots there are close ups of the guitars and drums. There is usually a concept to the videos and lots of technology is involved. Which makes the video expensive. Angela McRobbie describes this genre as being 'Cock Rock' as she thinks that men dominate this genre. It is very typical to see a man shredding his guitar.



The Streets, 'When you wasn't Famous'

Genre: Rap/Pop
There is a lot of performance based shots of the singer, there is also a lot of humour in the video. You also have what you would expect in a rap video like, the big houses, the singer is smartly dressed, London Cabs and the city/streets. However the video looks fairly cheap. The video is very strongly narrative based.



We have decided to choose pop/rock, we need to include some performance based shots we also need to think of a narrative which will be parallel to the performance. This is what you would expect to find in a pop/rock video.

Contacting The Futures Band Manager.

We emailed Will Blake the manager of the Futures to get permission for the use of their song 'The Boy Who Cried Wolf'. After some confusion we finally got the thumbs up! We also sent the same email to 'Deaf Havana' but we haven't yet had a reply.


This is a copy and paste of the Emails:






Ok



-----Original Message-----
From: Benjamin Blackmore
To: Will Blake
Sent: Fri Dec 03 08:46:09 2010
Subject: RE: Futures - The Boy Who Cried Wolf.

Would you like me to send you the video? If so the video will be finished around march time, I can send it to you then if you would like?



________________________________

From: Will Blake [mailto:will@SJMCONCERTS.com]
Sent: 21 November 2010 01:47
To: Benjamin Blackmore
Subject: RE: Futures - The Boy Who Cried Wolf.



Ok please send for approval



From: Benjamin Blackmore [mailto:BBlackmore@ludlow-college.ac.uk]
Sent: 19 November 2010 08:52
To: Will Blake
Subject: RE: Futures - The Boy Who Cried Wolf.



No we would make our own video to BTCW



________________________________

From: Will Blake [mailto:will@SJMCONCERTS.com]
Sent: 18 November 2010 15:48
To: Benjamin Blackmore
Cc: blackie797@live.co.uk
Subject: RE: Futures - The Boy Who Cried Wolf.



Another song over the top of BTCW video?



From: Benjamin Blackmore [mailto:BBlackmore@ludlow-college.ac.uk]
Sent: 18 November 2010 15:40
To: Will Blake
Cc: blackie797@live.co.uk
Subject: Futures - The Boy Who Cried Wolf.



Dear Mr Blake,

We are students from Ludlow College studying A Level Media Studies. Our project for this year is to produce a music video, using a song that has already been produced by artists or by ourselves. As none of us are musicians we wondered if we could use The Boy Who Cried Wolf as the track to our video. There is no profit involved in this project and we will only be posting our video on our blog and will not be sharing it on You Tube or any other websites, we will also make sure that we fully credit your work on our blog site. We have enjoyed searching through hundreds of songs and have decided to pick this song as our first choice as it was our favourite. We look forward to hearing back from you! Just in case you wanted to check out our blog which is a work in progress, then here is the address,



http://hbandj.blogspot.com/

Many thanks,

Ben, Jake and Harriet.

Action Plan

Hi welcome to our blog! Our ask this year is to create a music promo video and a promotional package for the release of an album together with a cover for its release. We also need to include a magazine advertisement for the digipak.

This is the action plan we have created in order to complete all the tasks above.

Week 1: Decide on songs/bands
Email bands
History of the music video
Start textual analysis.

Week 2: What is a music video?
Audience questionnaire
Information on genre, narrative and audience.

Week 3: Where are music videos shown?
Information about influential directors.


Week 4: Information about chosen bands
Research into ancillary texts
Storyboard
Treatment sheet
Beat sheet.

Week 5&6: Christmas Holidays
Planning;
Shooting schedule
Casting.

Week 7: Notes on mise en scene
Drafts of videos and ancillary texts.

Week 8,9&10: Filming!

Week 11&12: Editing.

Week 13: Ancillary tasks,
DVD cover research
Photo-shoot.

Week 14: Half term,
Advert research.

Week 15: Drafting and tweaking.

Week 16: Feedback.

Week 17: Evaluation.