Notes on Genre.

According to Pete Fraser "some videos transcend genre, others can be more easily categorised - some but not all, music channels concentrate on particular genres."

We looked at three music videos to see if this is true.

Girls Aloud, 'Something kinda oooh'

Genre: Pop
In this genre you would expect to see dance routines combined with performance of the song. In this video there are a lot of close ups on specific bodily features. In this video the woman are used as sex objects, this produces a wide audience. Men fantasise about Girls Aloud, while women fantasise about being/looking like them.

Muse, 'Supermassive Blackhole'

Genre: Indie Rock
There are lots of shots of the band playing their song in this genre of music. In the performance shots there are close ups of the guitars and drums. There is usually a concept to the videos and lots of technology is involved. Which makes the video expensive. Angela McRobbie describes this genre as being 'Cock Rock' as she thinks that men dominate this genre. It is very typical to see a man shredding his guitar.



The Streets, 'When you wasn't Famous'

Genre: Rap/Pop
There is a lot of performance based shots of the singer, there is also a lot of humour in the video. You also have what you would expect in a rap video like, the big houses, the singer is smartly dressed, London Cabs and the city/streets. However the video looks fairly cheap. The video is very strongly narrative based.



We have decided to choose pop/rock, we need to include some performance based shots we also need to think of a narrative which will be parallel to the performance. This is what you would expect to find in a pop/rock video.