Video.

This is our video.

How effective is the combination of your main product and ancillary texts?

Evaluation

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In what ways does your media product use, develop or challenge forms and conventions of real media products?

How did you use media technologies in the construction and research, planning and evaluation Stages?

We used blogger as a planner/diary for each step we have made to make sure we were on track. We also used blogger to; post audience questionnaires, help us plan and decide what we were going to place in the video, we recorded our findings and used some of the feedback from the questionnaire, to improve part of the video.

We used YouTube to look at different clips for inspiration, YouTube has a good system as the amount of views tells us video popularity and there are areas to comment and leave feedback.

We surfed the internet to find band information, we looked for feedback on; Myspace and twitter when we were looking for a band to use for our video performance, we used Myspace to look into contacting the band to ask for permission to use there song, and we used Facebook to gain feedback on rough cuts of the video t enable us to improve the quality of our piece.

We used a Sony Handy Cam to take footage of our performance and used the college Apple Macintosh computers to edit we used the program 'final cut express' this program was a very good tool for piecing our performance together, through this program we could use skills to change setting colours and to use fade ins and out, we could also add different speeds to the shots for different parts so we could slow the footage down and adjust the speed.

For our Digipack we thought up out ideas, then took pictures with a digital camera and finally enhanced them using a program called photo shop. It was a handy tool to make the pictures more exciting and to give them a better colour clarity.

What have you learned from your audience feedback?

We found the audience feedback to be very useful. The first piece of audience feedback that we gained was from a questionnaire, this asked people what they would expect to see in a music video from the same genre as our video. We used the data gained from this questionnaire when we were deciding what we could involve in our video. Audience feedback also helped us to open our eyes to the flaws in our video that we may not have seen ourselves. In order to gain some feedback we handed out questionnaires to people who had seen our video, the feedback we got from our questionnaire was positive, everybody who watched rated the video between 8 and 10 out of 10, this pleased is greatly. The questionnaires also featured a question about how we could improve our video, this was also very helpful because it meant that the people answering the questions could suggest ways in which we could improve our video that we may not have thought of ourselves.

We then posted our video on to Facebook so that we could gain some feedback from people who weren't on the same course as us. The feedback given was mostly helpful, on one hand it was useful because most of the people who commented are in our target age range, this meant that if they did have any suggestions we could tailor our video to their suggestions.

We have been able to gain feedback from our teacher throughout our project, which has enabled us to make any necessary changes immediately. Another advantage of having constant advice is that we can make sure that we are on target with all of our tasks.

As well as this we also created a poll, in which people could vote for their favourite answer. Their answers helped us to decide what we should include in our video for example.

So overall audience feedback was more helpful than we originally thought, mainly because it helped us to ensure that our video and digi-pack were at the highest standard they could be and that they were good for the audience to view.

                                                        This is the spine of our cd cover.

                                                         This is the inside of our cd case.

                                         This is the final design for the back of our cd case. 

Final Designs!

We have chosen these as our final designs for the front of our digi-pack and tour poster, we chose these due to the colours and style of writing.

Rough Draft of video

This is a rough cut of our video, let us know what you think.

Cover for Digi-Pack

These are our four favourite designs for our front cover of the Digi-pack. We have played around with the font to find one that suits best. The Futuristic writing below creates a modern feel to the band, which contrasts with the picture. This may intrigue the buyer and catch their eye.  

We also used a affect on photoshop to change the picture. 

Our Favourite is one is the orginal picture and the old fashioned kind of writing. Any feedback would be much appreciated.

                                      This is the third idea that we have had for our poster. 

                                       This is our second idea for our advertisement poster.

Ideas for our CD launch poster.

           This is our initial idea for a poster advertising the release of the bands latest album.

Template for our Digi-pack.

If we were to actually make our Digi-pack this is what it would like.

Basic Designs of Our Digi-Pack

EDITING OF OUR PICTURES IN PHOTOSHOP.

We used photoshop to edit our photo's. By using filters and different fonts of text we finally put together a couple of front covers that we liked.

Narrative in Music Video

Steve Archer: "Sometimes the artist, especially the singer, will be a part of the story, acting as a narrator and participant at the same time."

We have used this theory and Ben who is the singer in our band is the main character in the narrative based part of our video. The video gives the audience more varied access to the performer than a stage performance can. Narrative can be used as part of the voyeuristic context, which makes the video alot more interesting to watch.

Some of the most memorable music videos have had strong narratives and often they encourage the viewer the chance to see their favoured artists in a different role.

We chose to have our band members in our narrative part of the video, so that the audience can get a sense of voyeurism. This is encourages through a shot where Ben is walking through the woods and the camera is following him as if he doesn't know they are there. Like the audience is secretly watching him.

Our video does not follow a linear storyline, at the end of our video we are going to use a series of flash backs for each of our senarios between girl and boy, to show the real reaction from the boy. This will make our video more complex .

An analysis of the music video director Shane Davey.

Shane Davey is primarily a music video director, however he has also directed other things such as car commercials and tv adverts, such as Mothercare. He has also directed videos for many big name bands such as, Bullet For My Valentine, Bring Me The Horizon, Enter Shikari and Madina Lake. He has since set up his own website and company called Davey Inc, his website features work from many different directors, some of which are already well established and some are up and coming prospects.

This is a video from the band You Me At Six directed by Shane Davey. The video features a lot of technical features, such as fast cuts and faded scene changes. One of my favourite aspects of the video is the lighting, it is filmed outside so the majority is natural but this creates a surreal feeling. The use of slow motion scenes also adds to the surreal feeling.

Audience Theory & The music video

With most sources of media mainly appealing to younger audiences, music video's can be the object of public concern. Concerns focus on the effect music video's and lyrics of some songs have on young people. There are fears that young people may imitate negative behaviour or become desensitised to certain acts, which makes them think that this behaviour is acceptable.

We studied a video which caused concern in the media:

Tatu: People complained about the sexual display between two young girls wearing school uniform, however not

hing was done about these complaints as it was argued that there is nothing 'wrong' with lesbians

and there are worse video's which sexualise young girls in this way of exposing there bodies. e.g the shot where you see there pants.

Tatu wanted to cause controversy so that they gained more publicity- this can work in a positive way to get a band established, but it can also have a negative effect for a band.

We are lucky as we have no issues that stand out which will offend our audience or influence them in any negative way. We have thought about our storyline so that we do not

Audience Questionairre-Feedback

We weren't geting as much feedback as we had hoped for on our blog, so to get more audience feedback we printed and gave out our questionairre to 11 people.

From our audience quesionairre we have found that all of our audience watch music videos. We expected this from the age group that we gave our questionairre out to (17&18 year olds). he main way of viewing music videos was via youtube and watching Music Channels.

We have found that it was very difficult to define peoples favourite music video, as there are so many out there. However we could see what types of video's attraced people. Humour is a good way of geting people's attention and making a video memorable. Avril Lavigne-Girlfriend is very humourous and was chosen by one of our participants. Other videos chosen by our paricipants which include elements of humour are: It's like that- Jason Nevins+Run DMC, California Gurls-Katy Perry and Pencil Full Of Led-Paolo Nutini. Alot of these video's also included strong dance routines. We found that people also choose video with strong storylines that are memorable e.g. Beyonce feat Jay Z Bonnie & Clyde and Beyonce- If I were a Boy. This is what we will have to try to achieve in our video to catch the audiences attention, by creating a strong storyline and sense of enigma. A lot of video's are very similar with a shift of differences.

When we asked 'What do you expect of from a video of the genre 'Pop Punk' the feedback was split between a performance based video and a narrative based video, so in our video we have decided it would be ideal to split between a perfomance and storyline to keep he audience interested.

This graph shows the answer to the question What locations do you think would be best for this genre?











The answer was mainly split between city streets and mysterious setting such as woods. It would be good to include aspects of both for a contrast, but it would be hard for us to record in City Streets. To match the location 98% of people chose Casual (Jeans&T-shirt) for the image of our band.

Also the would be expeced to have fast short sharp cuts to keep in time with the music.

The Smiths- Meat Is Murder Textual Analysis.

I like this album cover, I think it would be nice to use ideas from it for our digipack, I admire the way the bands name is written down the side. I appreciate the album cover image, with the soldier which has a grey scale effect is also good as it gives a vintage feel. On the soldiers helmet it states meat is murder, which is the name of the album, believe it is hinting a message of anti war, as meat maybe a metaphor for people which could mean the band believe that War is murder, which I believe the band are sending a message of.

I have also noticed the cover does not have an image of the band, this could be due to their large popularity also they might not like being featured on the front cover. The image is simple and effective the main focus is on the image of the soldier. We have an idea for our front cover, which has been influenced from this. We are not putting our band on the front cover, instead we are using an image previously taken by a member of our group. I believe the image we have chosen will intrigue the audience and keep them guessing.

Futures Tour Poster Textual Analysis.

This is a tour poster advertising the Futures tour of 2011. We will not be doing a tour poster however, we may feature some tour dates in our digipack. I think that the band name being featured in large text right at the top is a good way of drawing attention to the poster and to the band themselves.

The picture underneath takes up a large proportion of the poster, the colours in the picture are quite basic and simple however, it still manages to look effective. The picture itself is a long shot this means that the whole band are in the picture, also it gives the effect that the band are on stage infront of the person who is reading the poster. The fact that the band have used a long shot instead of a close up is interesting because the band are reasonably new and a close up would have meant that their faces would be recognised by fans, we will take this into consideration when taking pictures for out digipack. The lights that feature in the top of the picture help to underline the bands name even more.

Below the picture are all the tour dates, these are all listed in a clear way so that they are easy to read. They are also written in white writing in order for them to stand out even more.

Then underneath the tour dates are websire addresses for the bands official website and their myspace. This promotes the band even further and it allowes people to find out more about the band and listen to their other music.

Textual Analysis Digi Pack: Plain White T's 'Every Second Counts'

The close up Picture on the poster Establishes the band, this is the main focus on the poster. For a band that is early on in their career, establishing the band is very important. They want to get their name an faces well known, so that in the future they are recognised. The use of the black and white colours makes the picture stand out more so. The picture is unique and interesting to look at, because of the random objects around it.

The whole poster has a home-made feel to it, the picture itself looks like it has been cut out and stuck down. The squiggles around the picture look like they have been hand drawn. Because of these unique features it makes the poster eye-catching, the brown paper makes it look old fashioned.

The quotes from KERRANG and Jo Whiley will make people think that this band are really good because they have been recognised by the well known magazine. The name for the name of the band is presented in a very 'plain' font. This plays on the name of the band. It is filled with the colour blue, which is the only colour on the page.

The record company logo is in the corner of the poster and their latest single cover is in the other corner to promote that.
'ON TOUR NOW' attracts the viewers attention and makes them look into it.

This is a good poster for us to look at as our band is early on in their career and need to be established. We will put a picture of the band on the poster to do this. The overall design is very unique, we will need something included in our poster to make it eye-catching and different to any others.

We recorded this video before we started filming our actual video. It was just intended to be a sort of short video log just to explain what was happening whilst we were at the location.

Editing.

We have starting editing our footage that we have recorded so far on final cut express. We have only recorded the performance parts of the video, but it has made us realise that we need more and a wider variety of shots and angles. For most of the band performance we left the camera on a tripod in one place to record, next time we will make sure we find some more complex shots

Audience Questionnaire

Please copy and paste this in a comment below and choose at least 1 of the options for each question :)


Do you watch music video's?
1. Yes
2. No

Where do you watch music video's the most?
1. YouTube
2. Phone
3. Music Channels
4. Other
5. You just don't

What is your favourite music video of all time?
1. ...........

What do you expect from a music video of the genre 'Pop Punk'?
1. Performance based

2. Narrative based

3. Concept based



What locations do you think would be best for this genre (Pop Punk)?
1. City (streets)
2. Countryside (fields)
3. Mysterious setting (woods)
4. School
5. Indoors (House)


What Image would you expect the band to portray?
1. Smart (Suits)
2. Casual (Jeans&T-shirt)
3. Gangster (Bling)


Listen to the song 'The Boy Who Cried Wolf' Would you expect the edits to be slow or fast pace?
1. Fast
2. Slow

Filming.

We have finally started filming our video. We found a wood in Eardiston which was perfect for our shoot. We had many problems, but managed to get some good footage of the band performance. We will hopefully be posting a video diary to show our first day of filming, very soon.

Shooting Schedule.

Cast.

We have put together a band... Jake and Ben have some musical friends who have a greed to taking their instruments into a muddy wood and pretend to play 'The Boy Who Cried Wolf'.

Ben.B: Singer
Jake: Guitarist
Tim: Lead Guitarist
Ben.M: Drummer


The Couple: Harriet & Ben.B Friends: The rest of band

Risk Assessment.

Storyboard.

Audience Questionnaire.

Where do you watch Music Videos?
	YouTube
	Phone
	Ipod
	TV Channels
	Other Devices
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