Audience Theory & The music video

With most sources of media mainly appealing to younger audiences, music video's can be the object of public concern. Concerns focus on the effect music video's and lyrics of some songs have on young people. There are fears that young people may imitate negative behaviour or become desensitised to certain acts, which makes them think that this behaviour is acceptable.

We studied a video which caused concern in the media:

Tatu: People complained about the sexual display between two young girls wearing school uniform, however not

hing was done about these complaints as it was argued that there is nothing 'wrong' with lesbians

and there are worse video's which sexualise young girls in this way of exposing there bodies. e.g the shot where you see there pants.

Tatu wanted to cause controversy so that they gained more publicity- this can work in a positive way to get a band established, but it can also have a negative effect for a band.

We are lucky as we have no issues that stand out which will offend our audience or influence them in any negative way. We have thought about our storyline so that we do not