Notes on Genre.

According to Pete Fraser "some videos transcend genre, others can be more easily categorised - some but not all, music channels concentrate on particular genres."

We looked at three music videos to see if this is true.

Girls Aloud, 'Something kinda oooh'

Genre: Pop
In this genre you would expect to see dance routines combined with performance of the song. In this video there are a lot of close ups on specific bodily features. In this video the woman are used as sex objects, this produces a wide audience. Men fantasise about Girls Aloud, while women fantasise about being/looking like them.

Muse, 'Supermassive Blackhole'

Genre: Indie Rock
There are lots of shots of the band playing their song in this genre of music. In the performance shots there are close ups of the guitars and drums. There is usually a concept to the videos and lots of technology is involved. Which makes the video expensive. Angela McRobbie describes this genre as being 'Cock Rock' as she thinks that men dominate this genre. It is very typical to see a man shredding his guitar.



The Streets, 'When you wasn't Famous'

Genre: Rap/Pop
There is a lot of performance based shots of the singer, there is also a lot of humour in the video. You also have what you would expect in a rap video like, the big houses, the singer is smartly dressed, London Cabs and the city/streets. However the video looks fairly cheap. The video is very strongly narrative based.



We have decided to choose pop/rock, we need to include some performance based shots we also need to think of a narrative which will be parallel to the performance. This is what you would expect to find in a pop/rock video.

Contacting The Futures Band Manager.

We emailed Will Blake the manager of the Futures to get permission for the use of their song 'The Boy Who Cried Wolf'. After some confusion we finally got the thumbs up! We also sent the same email to 'Deaf Havana' but we haven't yet had a reply.


This is a copy and paste of the Emails:






Ok



-----Original Message-----
From: Benjamin Blackmore
To: Will Blake
Sent: Fri Dec 03 08:46:09 2010
Subject: RE: Futures - The Boy Who Cried Wolf.

Would you like me to send you the video? If so the video will be finished around march time, I can send it to you then if you would like?



________________________________

From: Will Blake [mailto:will@SJMCONCERTS.com]
Sent: 21 November 2010 01:47
To: Benjamin Blackmore
Subject: RE: Futures - The Boy Who Cried Wolf.



Ok please send for approval



From: Benjamin Blackmore [mailto:BBlackmore@ludlow-college.ac.uk]
Sent: 19 November 2010 08:52
To: Will Blake
Subject: RE: Futures - The Boy Who Cried Wolf.



No we would make our own video to BTCW



________________________________

From: Will Blake [mailto:will@SJMCONCERTS.com]
Sent: 18 November 2010 15:48
To: Benjamin Blackmore
Cc: blackie797@live.co.uk
Subject: RE: Futures - The Boy Who Cried Wolf.



Another song over the top of BTCW video?



From: Benjamin Blackmore [mailto:BBlackmore@ludlow-college.ac.uk]
Sent: 18 November 2010 15:40
To: Will Blake
Cc: blackie797@live.co.uk
Subject: Futures - The Boy Who Cried Wolf.



Dear Mr Blake,

We are students from Ludlow College studying A Level Media Studies. Our project for this year is to produce a music video, using a song that has already been produced by artists or by ourselves. As none of us are musicians we wondered if we could use The Boy Who Cried Wolf as the track to our video. There is no profit involved in this project and we will only be posting our video on our blog and will not be sharing it on You Tube or any other websites, we will also make sure that we fully credit your work on our blog site. We have enjoyed searching through hundreds of songs and have decided to pick this song as our first choice as it was our favourite. We look forward to hearing back from you! Just in case you wanted to check out our blog which is a work in progress, then here is the address,



http://hbandj.blogspot.com/

Many thanks,

Ben, Jake and Harriet.

Action Plan

Hi welcome to our blog! Our ask this year is to create a music promo video and a promotional package for the release of an album together with a cover for its release. We also need to include a magazine advertisement for the digipak.

This is the action plan we have created in order to complete all the tasks above.

Week 1: Decide on songs/bands
Email bands
History of the music video
Start textual analysis.

Week 2: What is a music video?
Audience questionnaire
Information on genre, narrative and audience.

Week 3: Where are music videos shown?
Information about influential directors.


Week 4: Information about chosen bands
Research into ancillary texts
Storyboard
Treatment sheet
Beat sheet.

Week 5&6: Christmas Holidays
Planning;
Shooting schedule
Casting.

Week 7: Notes on mise en scene
Drafts of videos and ancillary texts.

Week 8,9&10: Filming!

Week 11&12: Editing.

Week 13: Ancillary tasks,
DVD cover research
Photo-shoot.

Week 14: Half term,
Advert research.

Week 15: Drafting and tweaking.

Week 16: Feedback.

Week 17: Evaluation.